lifestyle conventions part 4

yellow: informal

green: direct

Publication: FHM

Issue: February 2005

The standard model “guy” is a pretty straightforward being. When we tell our lady to shut her trap so we can watch some footie, it means just that. There are no hidden messages whatsoever. And it certainly does not mean, “Honey, now is the best time to talk about where this relationship is going.” But as we’ve stressed oh-so-many times in the pages of this very magazine, women on the other hand, are not so much into this business of being straightforward. The word “fine” for example, could mean a million and one things, and it is way better to have all your limbs chopped off by a mega-powered chainsaw than have a woman say the dreaded word to you.

So this month if your girl mutters, “We don’t really need to celebrate Valentine’s Day if you don’t want to,” don’t take it as your cue to jump for joy and spend all the cash on Star Wars Lego. Why? Because there is simply no chance in hell that she actually means it, plus it will take you forever to build one stupid Millennium Falcon.

If anything, it’s simply a test to see if you’re really the sensitive and caring dreamboat that you’ve been pretending to be, or if you’re just, well, a guy. So what do you do? If you really dig the chick – and third base is a great possibility – we recommend you sell all your worldly possessions and spend it all on that one special day. And to help your cause, we’ve got some pretty good V-Day gift ideas on pages 98 and 99. After all, third base is a pretty damn good thing.

lifestyle conventions 2-3

The magazine's target audience is women and the use of the model on the front cover appeals to women who want to look like the model on the cover. The article states "body secrets" making the audience want to know how to look like the model on the cover. The model is looking directly at the camera inviting people to pick the magazine up and read it. The pose too says that you the reader can  have a body like this and you need to read this article. The position of the model makes it the centre of attention inviting gaze and drawing attention away from the other magazines. Women who see the magazine see the model starring at them and think they could look like that bye reading the articles tips. The articles around the model are advice on style and diet contorting that If you follow these tips you will look like the model on the cover.

The magazine uses direct modes of address with articles such as "already in your wardrobe" which is speaking to the reader. The magazine features a two week gym membership which encourages weight loss and makes the reader feel that they have to have to be fit and slim. The magazine uses words like you and you're these are direct modes of address speaking directly to the reader. The cover advertises articles such as " 12 ways you're sexy" speaking directly to the reader about their lifestyle. Every article has words such as you to invite the reader to fashion their lifestyle like the magazine articles.

how to liquify an image
first get the image you want to liquify and import it into photoshop and make sure the layer is editable. you can do this by right clicking the image and rasterizing it. poiston the image and filter the image by clicking liquify. you will see a white box appear use the tool brush and drag the image this will smudge the image. you

Grading


1/12

RED

This isn't really finished and you don't really explain how you perform the task here.

T: Please finish this task fully explaining how you use the tool using step by step images.

music video research task

The two music videos i have chosen that shows women in a negative way are robin thicke " i know "you want it" and Pitbull"don't stop the party " both the videos show women dancing for the mens pleasure and shows women in a voyeuristic way. Both videos have girls wearing bikinis and the camera focuses on their bodies encouraging the audience to view women as objects of desire. In pitbulls video many girls are seen in bikinis in different locations like on a yacht and in a swimming pool. The girls are the main focus of the video showing them more than the artist in the video, they blow kisses at the camera and behaving sexually. Robin Thickes video is set in a baseball court where lots of girls dance in the stands and on the court although it is more tame than pitbull's video the women still serve the men in the video.

I have chosen

Grading

1/12

D3

What you have here is shows promise, but the work is not finished

T: What you must do to finish this work is to develop your points and fully explain them using multiple specific examples. Pick out all of the technical aspects (Mise-en-scene, editing, lyrics etc)

introduction to lifestyle magazines

The different types of content in magazines such as glamour are mostly adverts and some articles about lifestyles and appearance. Every other page is an advert for perfume of clothes from fashion designers contorting that the magazine is a fashion magazine as much as a lifestyle mag. The articles inside are aimed to relate to women's lifestyles and give tips on how to lose weight or choose what to wear. Some of the articles are about gossip to appeal to women who read the mag. The magazines have articles on health and fashion because men and women care more about their appearance and health.

The layout of each page has a large image of a model or product then with small text at the bottom. The advert pages contain one large image of a model wearing or holding the brands product. The text features questions aimed at the reader questioning the readers lifestyle and style.  The articles images are made the main focus of the reader, the images are there to make the reader want to look like the model and buy the product. The images sometimes are sexual and invite sexual gaze but are never too explicit. The pictures are all mostly of women and show them as desirable. The magazines are aimed at women who want to wear fashionable clothes and wear the correct makeup.

Someone would hope to look as good as the models in the advert by buying the products advertised. Women would want to know what to wear to look good and would buy this product hoping to find this out. People who are want to diet would buy the magazine to get tips on how to lose weight.