Monday, 16 December 2013

lifestyle conventions part 4

yellow: informal
green: direct
Publication: FHM
Issue: February 2005

The standard model “guy” is a pretty straightforward being. When we tell our lady to shut her trap so we can watch some footie, it means just that. There are no hidden messages whatsoever. And it certainly does not mean,Honey, now is the best time to talk about where this relationship is going.” But as we’ve stressed oh-so-many times in the pages of this very magazine, women on the other hand, are not so much into this business of being straightforward. The word “fine” for example, could mean a million and one things, and it is way better to have all your limbs chopped off by a mega-powered chainsaw than have a woman say the dreaded word to you.
So this month if your girl mutters, “We don’t really need to celebrate Valentine’s Day if you don’t want to,” don’t take it as your cue to jump for joy and spend all the cash on Star Wars Lego. Why? Because there is simply no chance in hell that she actually means it, plus it will take you forever to build one stupid Millennium Falcon.
If anything, it’s simply a test to see if you’re really the sensitive and caring dreamboat that you’ve been pretending to be, or if you’re just, well, a guy. So what do you do? If you really dig the chick – and third base is a great possibility – we recommend you sell all your worldly possessions and spend it all on that one special day. And to help your cause, we’ve got some pretty good V-Day gift ideas on pages 98 and 99. After all, third base is a pretty damn good thing.

lifestyle conventions 2-3

The magazine's target audience is women and the use of the model on the front cover appeals to women who want to look like the model on the cover. The article states "body secrets" making the audience want to know how to look like the model on the cover. The model is looking directly at the camera inviting people to pick the magazine up and read it. The pose too says that you the reader can  have a body like this and you need to read this article. The position of the model makes it the centre of attention inviting gaze and drawing attention away from the other magazines. Women who see the magazine see the model starring at them and think they could look like that bye reading the articles tips. The articles around the model are advice on style and diet contorting that If you follow these tips you will look like the model on the cover.

The magazine uses direct modes of address with articles such as "already in your wardrobe" which is speaking to the reader. The magazine features a two week gym membership which encourages weight loss and makes the reader feel that they have to have to be fit and slim. The magazine uses words like you and you're these are direct modes of address speaking directly to the reader. The cover advertises articles such as " 12 ways you're sexy" speaking directly to the reader about their lifestyle. Every article has words such as you to invite the reader to fashion their lifestyle like the magazine articles.

Tuesday, 10 December 2013

how to liquify an image
first get the image you want to liquify and import it into photoshop and make sure the layer is editable. you can do this by right clicking the image and rasterizing it. poiston the image and filter the image by clicking liquify. you will see a white box appear use the tool brush and drag the image this will smudge the image. you




This isn't really finished and you don't really explain how you perform the task here.

T: Please finish this task fully explaining how you use the tool using step by step images.

music video research task

The two music videos i have chosen that shows women in a negative way are robin thicke " i know "you want it" and Pitbull"don't stop the party " both the videos show women dancing for the mens pleasure and shows women in a voyeuristic way. Both videos have girls wearing bikinis and the camera focuses on their bodies encouraging the audience to view women as objects of desire. In pitbulls video many girls are seen in bikinis in different locations like on a yacht and in a swimming pool. The girls are the main focus of the video showing them more than the artist in the video, they blow kisses at the camera and behaving sexually. Robin Thickes video is set in a baseball court where lots of girls dance in the stands and on the court although it is more tame than pitbull's video the women still serve the men in the video.

I have chosen




What you have here is shows promise, but the work is not finished

T: What you must do to finish this work is to develop your points and fully explain them using multiple specific examples. Pick out all of the technical aspects (Mise-en-scene, editing, lyrics etc)

introduction to lifestyle magazines

The different types of content in magazines such as glamour are mostly adverts and some articles about lifestyles and appearance. Every other page is an advert for perfume of clothes from fashion designers contorting that the magazine is a fashion magazine as much as a lifestyle mag. The articles inside are aimed to relate to women's lifestyles and give tips on how to lose weight or choose what to wear. Some of the articles are about gossip to appeal to women who read the mag. The magazines have articles on health and fashion because men and women care more about their appearance and health.

The layout of each page has a large image of a model or product then with small text at the bottom. The advert pages contain one large image of a model wearing or holding the brands product. The text features questions aimed at the reader questioning the readers lifestyle and style.  The articles images are made the main focus of the reader, the images are there to make the reader want to look like the model and buy the product. The images sometimes are sexual and invite sexual gaze but are never too explicit. The pictures are all mostly of women and show them as desirable. The magazines are aimed at women who want to wear fashionable clothes and wear the correct makeup.

Someone would hope to look as good as the models in the advert by buying the products advertised. Women would want to know what to wear to look good and would buy this product hoping to find this out. People who are want to diet would buy the magazine to get tips on how to lose weight.

Sunday, 20 October 2013


The two statements are both true and women in hip hop videos are shown as objects.  The first statement describes the girls as "sexual playthings" this gives a very negative view of the girls in videos but does make a point the girls are shown as items with no personality or individuality. in videos such as "blurred lines" girls are shown dancing for the men and minors next to the artists. The next statement says that the videos give men the impression that women are nothing more than "sex "objects waiting to be used, I don't think that any man knows a women who acts like a video girl. The videos do give a wrong perception of women but men realise they are nothing like real women. the third statement is correct in saying that women are displayed falsely in other media forms, the hip hop's vision of women is not unique and movies sometimes show women as sex objects.

hip hop videos are the worse though because they only show one type of women and give the girls no identity. The videos are wrong when they only show women with large breasts because most women don't have large features and dance around naked. Media uses these stereotypes to increase popularity in adverts, films and television programmes but some do give the girls identity while hip hop does not. "the only version of women available " means the stereotype gives men the impression that all women have large breasts when they do not. The girls in the videos make girls feel unwanted by men because they don't have large bums and breasts to attract men. to conclude the statement are correct but do exaggerate some aspects like the effect the videos have on men.

Thursday, 10 October 2013

powerpoint evaluation

www: I have included detailed answers to all the questions on the video.
www: I the slideshows has images of the video to help establish the answers.
www: I have made the slide look good with cool fonts and backgrounds to make look less dull.
ebi: I did not finish all the questions so my powerpoint is incomplete
ebi: I did include images but i could have added a video to keep the audiences attention.
ebi: The powerpoint could have summarized the music video in more detail.

*powerpoint to be added*

Tuesday, 1 October 2013

does hip hop givebthe wrong impression

hip hop videos show men having power over women and owning expensive cars and lots if money. this stereotype is wrong and normal men don't have fast cars and big jewellery yet hip hop make people believe that you need these things to be a real man. Hip hop videos show men having control over women and women almost worshipping the men. The videos all have the same things such as men in fast cars with jewellery and dominating the women and other men giving the viewer the impression that you need to be like this to be a real man.  If men really treated women as they do in the videos then there would nether be any real relationships. The videos impose if you are not like this you are weak and a wimp this makes men feel bad because they don't control women and have fast cars.The videos clearly display and unhealthy take on manhood and power over the opposite sex.

 The girls in the video are shown having thin bodies and large breasts which implies that all women should have perfect bodies. the men in the videos only ever look at these girls so girls watching the video will feel that men wouldn't be interested in them. the majority of the world don't have fast cars and lots of girls so the videos are an unrealistic view of masculinity. The artists make their videos like this to make them feel like real men and want viewers to envy their wealth and lifestyle. The girls in the videos are only actresses and models they don't really worship the men in the videos. To conclude the hip hop scene is a very unhealthy and unrealistic view on manhood these videos are wrong and give a negative output. I think these videos should be more realistic and give viewers  better role models.



Sound analysis with some good points of view. Evidence is not clear and key examples would help your point. 

T: Make sure that you use key examples and put capital letters in the correct places.


Tuesday, 24 September 2013

photoshop evaluation

I like my logo because it shows exactly what the show is about with the hoodie showing the gang culture at the school and the knife showing violence. I got a simple school crest template of Google images and used photo shops free line tool to segment the crest into four sections. I then got images of a hoodie, a knife, a fire and a fist. these images show what kind of a school it is, a school that has violent thugs and frequent disasters like fires. I then used the insert text tool to insert "estate secondary school" at the bottom of the crest. the text font goes with the theme of the show with crooked writing showing a rusty broken school. I then added bullet hole images from Google images and put them about the crests, these show the school has been damaged by violence through the years and has not bothered to repair it. This show the school has not bothered to change the schools awful state. I added a silhouette of a school underlining the school title.

My logo could be better it could have colour to contrast with the silhouetted pictures. the logo could have had more detail and shown that is still a school despite the outrageous nature of the pupils. I could have spent more time editing the images and to fit better in the crest. the image looks a bit plain with no colour, the image could be improved the image with some colour despite the silhouettes are meant to be black and white.

Tuesday, 17 September 2013

new photoshop skill homework

I learnt how to use the lasso tool which allows you select more small detailed things such as eyes or a bottle without selecting the whole image. I have made steps on how to use this tool.

The Lasso Tool in Photoshop. Image © 2009 Photoshop Essentials.com1. select the lasso icon form the left
2. select the standard lasso icon and use the free hand to draw an outline of the image you want
3. Photoshop will join the lines with a straight lines. then select the cropped image and are able to move it around. can delete the background an will be left with the image you used lasso on.

Sunday, 15 September 2013

album covers pt 2

 the denotation for this album cover is that their is a misty forest path with dense undergrowth covering the floor their is a person floating in the air. the mist is so dense that the tree tops are barely visible their is a Erie feel to the picture. the connotation is that the forest is dark and mysterious with a paranormal force lifting the person into the air. the person is in a trance and looks asleep while floating but still holding the briefcase.

the picture shows a man smoking something maybe weed he looks vary calm and the writing is in the Jamaican flag colours. he has long hair and a messy beard he. the connotation is that he is a Jamaican man with a very casual appearance. he is smoking weed which may be why he is so calm. he has not shaved for a while and has messy hair showing he is not fussed about appearance.

this album cover shows a man dressed very smart with a suit and hat and tie he looks very wealthy. the man has a cityscape in the background with people dressed in white standing behind him. their is building frames behind him too their is a storm visible in the distant with lighting flashing. the connotation is that he is very rich and
the people behind him could be working for him or
searching for him, he may be a wanted criminal.
the city behind him is being lit up by lightning which may
be his control over society.

 this albums denotations is their is a man with smart clothes and a blue background with a light behind him. the writing is in futuristic symbols like a code. the background has faded writing in different languages. the connotation is that he is wealthy and from the future with the symbols
and blue background. the light behind him may be a door to somewhere. the symbols are like computer coding.

album covers pt1

the disclosure album cover has two young children with white lines drawn on their faces creating a smile the boys wear the same colour shirts as trousers. they are both very young and have similar hair style and colour. the connotation is that the white lies are creating another face on top of theirs smiling maybe the music is making them smile with the lines as the music. the two boys look very similar maybe their brothers.

this album cover shows a man with a smart suit on with gold writing on. the man has a strange device over his eyes like goggles or glasses maybe helping him better the man is dressed very smart and the goggles have many lenses on it. the connotation is that the man is very wealthy with suits and the writing is in gold showing wealth. the goggles maybe give him a better view of things or he can see things through the lenses he otherwise cannot.

this covers denotation is that their is robot with two sides each a different helmet. the helmet on the left has a visor and a small slit for a mouth this robot. the robot on the right has no features and only has one large visor covering nearly the whole helmet. their is no writing on the cover  apart from a little at the bottom. the connotation is that the robot has two sides to him a modern helmet to the right and a older one to the left these robots are very recognisable so maybe they are the logo for the group and that's why theirs no writing the robots tell you what the group is.

coldplay myl oxyl oto
the connotations that the album is very bright with lots of bright colours scattered about the page with shapes and small graffiti writing in some places the writing is big and bold in white text. the cover is full of colour contrasts with writing on top. the denotation is that its trying to portray the bands life style with all the bright colours. the graffiti is lots of statements. the cover almost shows insanity with all the colours and symbols scattered randomly. the graffiti is lyrics from coldplays songs.

Tuesday, 10 September 2013

the waterloo road logos made of school desks but the desks are not placed well giving the feeling of an unorganized school the picture also has broken desks so the school is really not the best school you could go to. the logo shows how the school is a failure and has little control.

this picture of a range of characters such as the casual laid back pupil to the clever intelligent pupil with perfect uniform. the picture also shows messy unhappy students who do not care about education. the picture also shows a sad lonely boy with only one friend. the picture clearly shows the popular boy and  the not so popular pupils in the school. the picture shows all different ranges of characters in a school with stereotypes and more complex characters the characters have little similarities all looking different and unique to add variation.

the program is on at eight o'clock on thursdays which is a school day so it tries to appeal to students and  young adults who can relate to the program. the school is shown from the start of the school day to the end so when you watch it its as if that happened today and you are looking at the highlights of their school day. most people watch television at this time so they would put this on so people could catch up on what happened to their favorite characters during the school day.

Monday, 9 September 2013

media diary

I wake up in the morning and watch tv which contains adverts and programs then i play my computer which has all kinds of media such as video, adverts and pictures. then I get the bus to school which has adverts on the side, then when I arrive at school i check the time on my smart phone. then I have lunch in the canteen which advertises food. when i have my lessons I use computers and videos to help my learning this is all still forms of media. when i arrive at home I play my xbox and listen to music on my laptop. then I do my homework and use the internet to help me with my work. before i go to bed I watch the television.

saturday I get up and use my television to play my xbox but then have breakfast which the cereal packaging contains adverts. I then get the bus into bromley and all the shops have adverts and some sell electronic forms of media such as DVSs or video games. I then have lunch which again all the packages have media displayed on the packages such as logos and adverts. I then listen to the radio in the car on the way back which has adverts and promotions. when I get home I do homework and listen to more music through my phone and research information on the laptop to help. when I go to bed I read my book until I go to sleep.

on sunday I don't set my Digital alarm I get up later and lounge about the house watching television and  going on my pc to play games or listen to music all these things use adverts. I then go out somewhere and listen to music in the car radio in the car journey I see lots of adverts on billboards. I then come back late and watch a film till late the film has ad breaks so it uses more media. then I listen to music while I prepare for bed I also to my alarm to 6.oo o clock. this diary shows that almost everything I do involves media.

Tuesday, 3 September 2013

waterloo road is a school that has little authority and involves teachers who only care about their pay check and students who run wild doing what they want at school from smashing windows to wielding hockey sticks. The school headmaster has lost his mind from the chaos that the school is. the teachers watch all this happen while smoking in the school playground in front of pupils. The corridors are filled with litter and no work displayed on the walls. The students all are walking around in jumpers track suits and no school uniforms. The school is a joke with no authority, no order and no control!